Event Overview

The Itinerary Innovator Challenge, organised by the Department of Tourism, UITHM, is an academic competition aimed at fostering creativity and practical skills in tourism planning. The event encourages students to conceptualise, design, and present innovative travel itineraries that are sustainable, feasible, and market-ready. Participants will apply theoretical knowledge to real-world tourism challenges, focusing on destination research, market segmentation, costing, risk management, and experiential itinerary design. By integrating classroom learning with industry practices, the challenge offers a platform for students to showcase their strategic thinking and problem-solving abilities in the tourism sector.

Objective

• Enable students to design and pitch innovative, sustainable, and market-ready travel itineraries.

• Bridge classroom learning with real-world tourism operations and industry expectations.

• Develop practical skills in destination research, market segmentation, itinerary structuring, and costing.

• Encourage strategic thinking, creativity, and feasibility assessment in tourism planning.

• Strengthen presentation, pitching, and professional communication skills relevant to the tourism industry.

Prizes

First Prize - 721,000 (77,000 cash + 714,000 Value Added Course)

Second Prize -715,000 (R5,000 cash +R10,000 Value Added Course)

Third Prize -78,000 (73,000 cash + 75,000 Value Added Course)

Certificates and value-added certifications worth 729,000
Who Can Participate?

Open to UG, PG, and research students.

Team-based participation.

Mode of Event

• Online

Schedule & Timeline

Round 1: Submission of destination, tourist segment, and itinerary framework.

Round 2: Screening of top 20 teams.

Final selection is based on presentation, innovation, feasibility, and relevance.

Key Benefits & Opportunities

• Industry Exposure: Evaluation by domain experts provides insights into current tourism trends and professional expectations.

• Hands-on Learning: Practical experience in itinerary planning, budgeting, sustainability considerations, and risk management.

• Value-Added Certifications: Opportunity to earn certifications, enhancing academic and professional profiles.

• Professional Skill Development: Builds competencies in research, planning, teamwork, and presentation.

• Networking Opportunities: Interaction with peers, faculty, and industry professionals.

• Competitive Recognition: Attractive cash prizes and value-added courses for top-performing teams.

Coordinator / Point of Contact

Event SPOC

Ms. Aishwarya Khanna

Department of Tourism, UITHM

Email: aishwarya.e15799@cumail.in

Contact: 9815544566